Patrick Schwarzenegger: Generational Alzheimer’s Advocacy, Brain Nutrition + Bodybuilding Dads In Speedos

In this episode, I sit down with Patrick Schwarzenegger, entrepreneur and advocate, to delve into his journey from childhood nourishment to his current wellness vision. We explore the influence of his family’s legacy in bodybuilding in his approach to wellness and his commitment to Alzheimer's awareness across generations. Patrick shares insights into mindful eating for memory, the creation of brain-supportive snack options with MOSH, and the delicate balance between taste and nutrition in crafting the perfect MOSH bar flavor. Join us for an insightful conversation on brain health, entrepreneurship, and the power of nourishing nutrition.

Activism, acting and entrepreneurship are in Patrick Schwarzenegger’s DNA. He thoughtfully balances each passion through his work as an Alzheimer’s advocate, actor, investor and now — food founder. As a successful entrepreneur, Patrick is known for his trend-spotting abilities in the better-for-you food and beverage industry. He’s an active investor and advisor to numerous brands in the CPG space, including the 350+ fast-casual Blaze Pizza, fastest-growing coffee company Super Coffee, the recently Unilever-acquired Liquid I.V., Simulate, and many more. Patrick is committed to helping founders scale their emerging businesses to the next level, and now he is betting on himself alongside his mother Maria Shriver to do just that with the launch of their new brain health brand MOSH.

A few of my favorite things we cover in this episode: 

• Nourishment from Childhood to Patrick’s Wellness Journey
• The Legacy of Bodybuilding Legends and It’s Influences on Patrick's Wellness Approach
• Generational Commitment to Alzheimer's Awareness and Prevention
• Mindful Eating for Memory and Exploring Brain-Supportive Foods
• Crafting Brain-Supportive Snack Options and Going Behind the Scenes of MOSH
• Balancing Taste and Nutrition and The Quest for the Perfect MOSH Bar Flavor
• Revealing Patrick Schwarzenegger's Morning Rituals and Wellness Routine

Links to things we talk about in this episode: 

• You can try MUD\WTR now for $29, that’s less than a $1 cup per day when you go to the link mudwtr.com/willcole.
• Go to Quince.com/willcole for free shipping on your order and 365-day returns.
• Go to neurohacker.com/WILLCOLE for up to $100 off and use code WILLCOLE at checkout for an additional 15% off.
• Head to ZBiotics.com/willcole and use the code willcole at check out for 15% off. Thank you ZBiotics for sponsoring this episode and our good times.
• Get $80off your first month at Talkspace.com/ABW w/ promo code SPACE80.
• Right now Signos has an offer exclusively for our listeners. Go to SIGNOS.COM and get up to 20% off select plans by using code WILLCOLE today.

Happy listening and we hope you learned a little bit more about the art of being well!

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In health,

Dr. Will Cole