Debunking Cooking Oil Myths & The Best + Worst Fats Ranked For Your Health with Jeff Nobbs

Jeff Nobbs Zero Acres

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In this episode, I'm joined by co-founder and CEO of Zero Acre Farms, Jeff Nobbs. Fueled by his family's health history, Jeff spent years studying nutrition to find out the truth behind the magnitude of contradicting information about fats and cooking oils. What he found out shocked him and sparked the creation of Zero Acre Farms - a company replacing destructive cooking oils with healthier, more sustainable options. From the best and worst cooking oils to the damaging effects of certain industrial seed oils on your health and the planet, this episode is your deep dive guide to everything you need to know about what you cook your food in.

Jeff Nobbs is the co-founder and CEO of Zero Acre Farms, a food company replacing destructive vegetable oils with healthier, more sustainable oils and fats made by fermentation.

With over 15 years of experience in the health and nutrition space, Jeff has co-founded several startups to offer better quality ingredients and nutrition forward food to people and communities, including the fast casual restaurant chain Kitava. In 2020, after seeing a drastic decrease in accessibility to fresh food, Jeff co-founded HelpKitchen to connect food-insecure individuals with partner restaurants for a free meal via SMS. Jeff also served as the chief operating officer for Perfect Keto and General Manager of Rakuten, which acquired his first company Extrabux.

Jeff writes about health, nutrition, and sustainability at and @jeffnobbs.

A few of my favorite things we cover this episode:

  • The types of oils you should be avoiding in your diet.
  • How vegetable oil is destroying our health and our planet.
  • How oils have become known as heart healthy.

Links to things we talked about in this episode:

  • Zero Acre Farms
  • code WILLCOLE for 20% off your first order
  • Go to to save $25 on your Canopy Humidifier. Even better, use code WILLCOLE at checkout to save an additional 10% off your Canopy purchase

Happy listening and we hope you learned a little bit more about the art of being well!

If you like what you hear please rate and review the podcast, hit subscribe, and pass it along to a friend.

In health,

Dr. Will Cole

Make Your Life a Cleanse



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Dr. Will Cole, DNM, IFMCP, DC is a leading functional medicine expert who consults people around the globe, starting one of the first functional medicine telehealth centers in the world. Named one of the top 50 functional and integrative doctors in the nation, Dr. Will Cole provides a functional medicine approach for thyroid issues, autoimmune conditions, hormonal imbalances, digestive disorders, and brain problems. He is also the host of the popular The Art of Being Well podcast and the New York Times bestselling author of Intuitive Fasting, Ketotarian, Gut Feelings, and The Inflammation Spectrum.