Are Your Supplements Just Expensive Pee? (Using Nutrient Bioavailability To Your Advantage) with Vladimir Vukicevic


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In this episode I sit down with Better & Better CEO and Co-Founder Vladimir Vukicevic, talks with us about the importance of certain vitamins for immune health, how we can overcome nutrient deficiencies and what are some ways we can make sure our supplements are bioavailable so we aren't wasting our time or money. By learning what to look for in a supplement, ingredients, and why bioavailability matters, we can make better needle-moving choices when it comes to our purchases. We also flip past trauma on its head and discuss how it can be a motivator for positive change.

Vladimir Vukicevic is an entrepreneur and expert in the world of consumer products. He has taught Fortune 500 companies how to build and leverage new businesses, has combined culture with management theory through his writing, and believes that innovation provides a new path to personal and global empowerment.

Vladimir is the CEO and Co-founder of Better & Better—a company that develops and sells personal care products that are fundamentally better for our health and for our environment. 

Prior to co-founding Better & Better, Vladimir was the Co-founder of two successful startups, each acquired. The most recent, Meural—a platform that combines software and hardware to make art universally accessible—where he was also the CEO, was acquired in 2018 by NETGEAR. And prior to that, Vladimir’s first venture as Co-founder and CTO was RocketHub—a crowdfunding platform that helped thousands of entrepreneurs, artists, and scientists raise millions of dollars. RocketHub was acquired in 2015 by EFactor. 

Vladimir is an active supporter of various non-profit organizations—currently a board member of Theatre Within, and previously a board member of the New York Foundation for the Arts.

A few of my favorite things we cover this episode:

  • How to use past trauma as a catalyst for positive thinking and motivational change
  • A deep-dive into the correlation between optimal vitamin D levels and your immune health and some of the most effective ways to help heal from vitamin D deficiency
  • How Vladimir is implementing innovative solutions within existing products to create a better environment for our health and wellness
  • A look into what you should focus on when you’re struggling with insomnia

Links to things I talked about in this episode:

Happy listening and we hope you learned a little bit more about the art of being well!

If you like what you hear please rate and review the podcast, hit subscribe, and pass it along to a friend.

In health,

Dr. Will Cole

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Dr. Will Cole, DNM, IFMCP, DC is a leading functional medicine expert who consults people around the globe, starting one of the first functional medicine telehealth centers in the world. Named one of the top 50 functional and integrative doctors in the nation, Dr. Will Cole provides a functional medicine approach for thyroid issues, autoimmune conditions, hormonal imbalances, digestive disorders, and brain problems. He is the host of the popular The Art Of Being Well podcast and the New York Times bestselling author of Intuitive Fasting, Ketotarian, The Inflammation Spectrum and the brand new book Gut Feelings: Healing the Shame-Fueled Relationship Between What You Eat and How You Feel.