Health and Wellness Copywriter

Location:
Remote

Job Description:
As our Health and Wellness Copywriter, you will be at the heart of our content creation process, crafting informative and engaging articles, blogs, and newsletters that resonate with our audience. You are not just a writer, but also a creative marketer. You have a passion for email marketing and funnel building. You’ll collaborate closely with our marketing team to develop strategies that enhance our brand presence and support our digital marketing efforts.

Key Responsibilities:

• Write compelling, well-researched articles and blog posts on health and wellness topics.
• Create and distribute weekly newsletters using HubSpot to engage our community with the latest insights and company news.
• Leverage your understanding of marketing to produce content that aligns with our brand strategy and customer journey.
• Collaborate on creating educational courses and presentations that support our mission.
• Optimize existing web content for SEO to increase visibility and engagement, working with our SEO team.
• Upload and manage content on our WordPress site, ensuring a seamless user experience.
• Develop e-commerce emails that drive conversions and build customer loyalty.
• Conduct and write guest articles in an interview style, showcasing industry experts and thought leadership.

Requirements:

• Proven experience as a copywriter or related role, with a portfolio demonstrating expertise in health and wellness content.
• Strong understanding of digital marketing principles and content strategy.
• Experience with HubSpot for email marketing and content management.
• Familiarity with WordPress and basic SEO practices.
• Ability to write for a variety of formats, including e-commerce emails, courses, and presentations.
• Excellent research, writing, and editing skills, with a knack for storytelling.
• Knowledge of functional medicine is a significant plus.
• Self-starter with the ability to work independently and as part of a team.

To apply for this position email careers@drwillcole.com. Please include your resume and a sample of your work.