Siffat Haider: The Bloat Formula With A Cult Following, Hot Girl Tummy Issue Epidemic + Building A Killer Wellness Brand

In this inspiring episode of The Art of Being Well, I sit down with Siffat Haider, the visionary founder of Arrae, to explore the intersection of wellness and entrepreneurship. Siffat shares the story behind Arrae's beginnings, the development of their game-changing Bloat Formula, and the science-backed active ingredients that set their products apart. We dive into the brand's meteoric rise, her unique approach to building authenticity on social media, and her insights on the future of wellness in the digital age. From gut health and sleep to the viral #HotGirlTummyIssues trend, we unpack the wellness topics that matter most today. Plus, Siffat gives her thoughtful perspective on the Ozempic conversation and offers a glimpse into what's ahead for Arrae. This episode is a must-listen for anyone passionate about optimizing health and exploring innovation in the wellness space!

Siff was working in the beauty space as a blogger + podcaster and found herself struggling with her own health issues. She ultimately turned to natural remedies as a last resort and began troubleshooting with her own combination of herbs & vitamins and found herself feeling better than ever. She quickly realized that holistic remedies had the power to address women’s toughest day-to-day health issues and began building Arrae, with her husband, Nish, to share these solutions with others.

A few of my favorite things we cover in this episode: 

• How Siffat Haider turned a dream into Arrae, transforming a concept into a thriving wellness brand.
• The dynamic of running a business as a couple: Siffat’s partnership with her husband Nish and their unique approach to collaboration.
• The story behind Arrae’s iconic first product, the Bloat Formula, and how it became a game-changer in the wellness space.
• The powerful active ingredients in Arrae’s formulas and what makes them so effective for digestion and overall health.
• How Arrae achieved rapid growth in just a few short years, driven by results, word-of-mouth, and a strong community.
• The development of Arrae’s second product: navigating the pressure to follow up on the success of the Bloat Formula with another iconic SKU.
• How social media has evolved for Siffat and Arrae, from the early days to the present, and the authenticity that drives their community.
• Siffat’s ability to identify trends early and her insights into the future of wellness on social media, including the increasing focus on authenticity.
• The rise of conversations about “hot girl tummy issues” on social media and how Arrae has provided solutions for these once-stigmatized topics.
• Siffat’s perspective on the trending GLP-1 agonist medications like Ozempic and their impact on the wellness space.

Links to things we talked about in this episode: 

• AG1 is offering new subscribers a FREE $76 gift when you sign up. You’ll get a Welcome Kit, a bottle of D3K2 AND 5 free travel packs in your first box. So make sure to check out DrinkAG1.com/willcole to get this offer!
• 20% off all IQBAR products. Text ABW to 64000. Message and data rates may apply. See terms for details.
• Visit osmiaskincare.com and use code WILLCOLE at checkout for 20% off your first purchase.
• Go to Qualialife.com/WILLCOLE for up to 50% off and use code WILLCOLE at check out for an additional 15% off.
• Go to lumen.me/WILLCOLE to get 15% off your Lumen.

Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole