Katlin Smith: Nutrient Dense Snack Swaps & How She Built Top Health Food Brand, Simple Mills
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In this episode of The Art of Being Well, I have the pleasure of talking with Katlin Smith, the Founder and CEO of Simple Mills. Katlin’s journey from her kitchen to leading Simple Mills to become the #1 brand in crackers, cookies, and baking mixes in the natural channel is nothing short of inspiring. We dive into how Simple Mills is revolutionizing food with wholesome ingredients, building a regenerative supply chain, and leveraging the power of regenerative agriculture to enhance human and planetary health. From innovative snacks to sustainable farming practices, Katlin shares how Simple Mills is paving the way for a healthier future. Whether you're passionate about better-for-you foods, sustainability, or innovative business models, this episode is packed with insights and inspiration.
Katlin Smith is the Founder and CEO of Simple Mills, the company on a mission to revolutionize the way food is made to nourish people and the planet. She created Simple Mills after cleaning up her own diet and realizing the tremendous power food has to transform how people feel. Founded in 2012, Simple Mills is a leading provider of better-for-you snacks, becoming the #1 baking mix, #1 cracker and #1 cookie brand in the natural channel with distribution in over 30,000 stores nationwide including Whole Foods, Kroger, Publix, Walmart, Target, and many others. Smith, the visionary behind Simple Mills, has been widely recognized for her achievements, earning accolades such as Inc. Female Founders 250, Forbes 30 Under 30, Inc. 30 Under 30 and Progressive Grocer’s Top Woman in Grocery awards. Simple Mills now offers over 40 products including crackers, cookies, bars, and baking mixes made with only purposeful ingredients and nothing artificial, ever.
A few of my favorite things we cover in this episode:
- How Katlin Smith founded Simple Mills in her kitchen and grew it to become the #1 brand for crackers, cookies, and baking mixes in the natural channel, now available in over 30,000 stores.
- Simple Mills' top product swaps for healthier alternatives to popular conventional snacks.
- Simple Mills' commitment to building a regenerative supply chain for its five most impactful ingredients.
- The transformative power of regenerative agriculture in driving positive changes across our food system.
Links to things we talked about in this episode:
- Head to your local Whole Foods, Walmart or Target to shop Simple Mills. Products are also available for delivery on Amazon. Visit www.simplemills.com for more information.
Happy listening and we hope you learned a little bit more on the art of being well!
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In Health,
Dr. Will Cole
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BY DR. WILL COLE
Dr. Will Cole, DNM, IFMCP, DC is a leading functional medicine expert who consults people around the globe, starting one of the first functional medicine telehealth centers in the world. Named one of the top 50 functional and integrative doctors in the nation, Dr. Will Cole provides a functional medicine approach for thyroid issues, autoimmune conditions, hormonal imbalances, digestive disorders, and brain problems. He is also the host of the popular The Art of Being Well podcast and the New York Times bestselling author of Intuitive Fasting, Ketotarian, Gut Feelings, and The Inflammation Spectrum.
