In this episode, I'm joined by founder and CEO of Ritual, Katerina Schneider. After being unable to find a prenatal she could trust, Katerina took matters into her own hands and created a supplement brand that everyone can trust. By raising the standard on quality, she gives us insight into what we all should look for before purchasing a supplement and why transparency matters for both research and sourcing. We also dive into her journey of motherhood and what it looks like to balance business and parenting - a task that all types of working moms can relate to!

Katerina Schneider is Founder and CEO of Ritual, a health company that is setting a new standard in the supplement industry through traceable science and traceable sourcing. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and founded the company on the belief that better health begins with better ingredients. She has since pioneered a new standard of high quality products that are backed by science and the first visible supply chain of its kind. Now as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top selling online prenatal multivitamin.

Katerina has been honored on Forbes 30 Under 30, EY Entrepreneur of the Year, Inc 100 Female Founders and Marie Claire’s New Guard 50. Prior to founding Ritual, Katerina was a venture partner, managing a portfolio of over 70 tech investments including Spotify, Uber, Dropbox, and Warby Parker. She previously served as Head of Global Innovation at Atom Factory and as Global Lead of Digital Innovation at Universal Music Group.

A few of my favorite things we cover this episode:

• Myths + truths about the supplement industry
• Why you should care about traceability when it comes to the supplements you’re taking
• How to read a supplement label to make the best informed decision for your health
• Top nutrient deficiencies and exactly how to source these key nutrients
• How to find the most effective + bioavailable supplements for those with autoimmunity + specific gene variants
• What you should know about human welfare + sustainability in the supplement industry
• What to look for when it comes to prenatal supplements
• Ritual’s best-selling supplements + the science behind each

Links to things we talked about in this episode:

• Use code BEINGWELL at checkout for 40% off your first month.

Happy listening and we hope you learned a little bit more about the art of being well!

If you like what you hear please rate and review the podcast, hit subscribe, and pass it along to a friend.

In health,

Dr. Will Cole