Fragrance Apothecary: The Magic + Science Of Scent, Ritual & Energy | Yasmin Sewell

In this episode of The Art of Being Well, I sit down with Yasmin Sewell, founder of Vyrao and a certified expert in Reiki and Integrative Quantum Medicine™, to explore the powerful connection between energy, emotion, and scent. Yasmin shares how she walked away from the fashion world to follow her calling in healing and created a new kind of fragrance brand—one that supports mood, frequency, and soul health. We talk about the body as an energy field, how to use scent with intention, and how simple rituals can raise your vibration. If you’ve ever wondered whether your environment is supporting your energy—this conversation will shift your perspective.

Vyrao’s founder, Yasmin Sewell, is a renowned former fashion and creative director and a certified expert in Reiki and Integrative Quantum Medicine™, with extensive training in Ayurveda, flower essences, and other holistic practices.

In 2019, driven by her belief that energy is everything, and a fundamental facet of our overall wellbeing, Yasmin decided to channel her lifelong passion for energetic medicine into the creation of her own brand. Her aim was to redefine how we view scent and wellbeing, and in 2021, Vyrao was born.

Vyrao’s new genre of scent and wellbeing offers a revolutionary, multi-dimensional approach to boosting our mood and overall vitality. “I founded Vyrao with the intention of sparking joy and boosting soul health through the senses,” Sewell explains, “scent, colour, light, and image.”

A few of my favorite things we cover in this episode: 

•  Yasmin’s journey from a high-powered fashion career to energy medicine and healing work
• Why she believes “energy is everything” and how that philosophy shapes her daily life
• The story behind founding Vyrao, and how it merges scent, energy work, and emotional wellbeing
• How scent affects the body’s frequency, mood, and nervous system
• The role of Reiki, Quantum Medicine, flower essences, and Ayurveda in her personal practice
• What it means to nurture your “soul health” through sensory experiences
• How Yasmin uses intention-setting, ritual, and awareness in her own daily life
• Why she believes fragrance can be a powerful energetic tool—not just a beauty product
• Her thoughts on healing emotional blocks, accessing joy, and the body as an energy field
• Tips for incorporating energy hygiene, intuitive connection, and frequency shifts into your day

Links to things we talked about in this episode: 

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Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole