Ashley Nickelsen: Debunking “Healthy” Snack Labels, Best Sweeteners Ranked + Total Carbs VS Net Carbs
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In this episode, I'm joined by founder of B.T.R. Nation, Ashley Nickelsen. After experiencing health problems from years of eating junk food, she set off to create a superfood snack that was truly healthy - and not just according to popular marketing terms. From how to decipher food labels, the best and worst sweeteners for your health, and the dangers of food additives like gums and "natural" flavors, this episode will transform how you view your favorite foods and the brands that make them. Plus, we reveal the real difference between total carbs vs net carbs, our top favorite superfoods, and why you should always buy high quality chocolate.
Ashley Nickelsen, Founder, CEO & Chief Snack Officer of B.T.R. NATION, is on a mission to help fix our broken food system. When Ashley's parents were both diagnosed with rare forms of cancer, she became their primary caretaker. Between chemo appointments and radiation, Ashley and her family were always on the move eating junk out of hospital vending machines. With a background in biochemistry and food studies, she took to the kitchen to create an on-the-go snack that was actually good for her and her family. Ashley's criteria: low in sugar, powered by nutrient dense superfoods, and indulgent flavors. When Ashley's parents passed away, she made it her mission to share these nourishing snacks with the world. Today, B.T.R. NATION has tens of thousands of customers nationwide, and Ashley's parents' legacy is baked into the ethos of the company. When Ashley's not working on building the business, you can find her with her 1-year old daughter, Maddison, husband, Adam, and dog, Marley in San Francisco, CA.
A few of my favorite things we cover this episode:
- The best and worst sweeteners, ranked.
- Understanding total carbs vs. net carbs.
- How to decipher food labels.
- Origins of B.T.R. Nation Superfood Bars and Chocolate.
Links to things we talked about in this episode:
- Btrnation.com code WILLCOLE for 20% off + free shipping
Happy listening and we hope you learned a little bit more about the art of being well!
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In health,
Dr. Will Cole
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BY DR. WILL COLE
Dr. Will Cole, DNM, IFMCP, DC is a leading functional medicine expert who consults people around the globe, starting one of the first functional medicine telehealth centers in the world. Named one of the top 50 functional and integrative doctors in the nation, Dr. Will Cole provides a functional medicine approach for thyroid issues, autoimmune conditions, hormonal imbalances, digestive disorders, and brain problems. He is the host of the popular The Art Of Being Well podcast and the New York Times bestselling author of Intuitive Fasting, Ketotarian, The Inflammation Spectrum and the brand new book Gut Feelings: Healing the Shame-Fueled Relationship Between What You Eat and How You Feel.
