Brands We Love

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Supplements & Herbs

Supplements are an important part of any wellness routine. But wading through the endless amount of brands out there can be overwhelming. We cut out the confusion with our favorite supplement brands vetted for quality ingredients with no unnecessary additives.

 

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Paleovalley

Supplements, superfood bars, and beef sticks made with ingredients that promote vibrant health instead of problematic ingredients found in many conventional products so you can snack with confidence.

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MaryRuth's Organics

A functional nutrition 5-day reset that will help you create healthy habits through delicious, nutrient-rich superfoods. Customizable to your health goals, the reset shows you what it feels like to feed your body right so you can make the best choices for you, even as you move beyond the 5 days. With more than 18 superfood smoothies, lattes, broths, and snacks, you'll never get bored and actually look forward to eating.

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Pique Life

Tea blends formulated with the highest quality ingredients with their patented Cold Brew Crystallization process for an on-the-go tea option that also preserves up to 12x the nutrient content compared to other tea. Each blend helps facilitate optimal digestion, immune function, anti-aging, and more. Use code WILLCOLE for 5% off.

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Paleovalley

Supplements, superfood bars, and beef sticks made with ingredients that promote vibrant health instead of problematic ingredients found in many conventional products so you can snack with confidence.

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MaryRuth's Organics

A functional nutrition 5-day reset that will help you create healthy habits through delicious, nutrient-rich superfoods. Customizable to your health goals, the reset shows you what it feels like to feed your body right so you can make the best choices for you, even as you move beyond the 5 days. With more than 18 superfood smoothies, lattes, broths, and snacks, you'll never get bored and actually look forward to eating.

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Pique Life

Tea blends formulated with the highest quality ingredients with their patented Cold Brew Crystallization process for an on-the-go tea option that also preserves up to 12x the nutrient content compared to other tea. Each blend helps facilitate optimal digestion, immune function, anti-aging, and more. Use code WILLCOLE for 5% off.

Beauty Care

The products you use on a daily basis matter. Instead of personal care products that contain chemicals that are easily absorbed into your bloodstream, clean skincare, deodorant, and other products are made with natural ingredients that continue to facilitate optimal health. These are our favorite non-toxic beauty brands that understand the need for clean ingredients.

 

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Primally Pure

Natural, toxin-free skincare products that support radiant skin and overall health, including effective natural deodorant that actually works! Use code DRWILLCOLE for 10% off.

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Prima

Pure plant therapeutics infused with CBD and other botanicals for skin, body, and mind. Each product is backed by science to target issues at the source. Use code DRCOLE for 20% off.

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Allitura Naturals

Latin for ‘’feeding and nourishing,’’ Alitura Naturals’ ingredients do just that while being anti-laboratory, anti-chemical, and anti-GMO. Their products contain some of the most powerful ingredients that have been used for years in other cultures for their benefits.They even help you take your skincare to the next level with supplements, razors, and derma-rollers so you can really target as many areas of your skincare routine as possible.

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Primally Pure

Natural, toxin-free skincare products that support radiant skin and overall health, including effective natural deodorant that actually works! Use code DRWILLCOLE for 10% off.

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Prima

Pure plant therapeutics infused with CBD and other botanicals for skin, body, and mind. Each product is backed by science to target issues at the source. Use code DRCOLE for 20% off.

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Allitura Naturals

Latin for ‘’feeding and nourishing,’’ Alitura Naturals’ ingredients do just that while being anti-laboratory, anti-chemical, and anti-GMO. Their products contain some of the most powerful ingredients that have been used for years in other cultures for their benefits.They even help you take your skincare to the next level with supplements, razors, and derma-rollers so you can really target as many areas of your skincare routine as possible.

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Wellness Tools

There are so many ways you can track your health progress and biohack your way to better health. Take a look at our favorite wellness tools designed to track your metabolism, protect against EMF damage, and so much more so you can take your health to the next level.

 

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HigherDOSE

Detox your body, boost your mood, burn calories, and get glowing skin with their wellness tech, tools, ingestibles, and topicals. Low-EMF infrared sauna blankets, infrared PEMF mats, infrared saunas, and red light therapy masks designed to deliver intensive healing and relaxation benefits from the comfort of your own home. Use code COLE15 for 15% off.

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Oura Ring

Monitor your sleep, activity levels, stress levels, and overall health with the most accurate smart ring on the market. Choose from gold, black, and silver in their sleek, waterproof design.

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Sunlighten

At-home saunas to fit every lifestyle and budget designed with their patented SoloCarbon 3 in 1 technology - the only heater delivering the exact optimal wavelength of near, mid and far infrared - to enhance detoxification, weight loss, boost immunity, and support heart health

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HigherDOSE

Detox your body, boost your mood, burn calories, and get glowing skin with their wellness tech, tools, ingestibles, and topicals. Low-EMF infrared sauna blankets, infrared PEMF mats, infrared saunas, and red light therapy masks designed to deliver intensive healing and relaxation benefits from the comfort of your own home. Use code COLE15 for 15% off.

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Oura Ring

Monitor your sleep, activity levels, stress levels, and overall health with the most accurate smart ring on the market. Choose from gold, black, and silver in their sleek, waterproof design.

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Sunlighten

At-home saunas to fit every lifestyle and budget designed with their patented SoloCarbon 3 in 1 technology - the only heater delivering the exact optimal wavelength of near, mid and far infrared - to enhance detoxification, weight loss, boost immunity, and support heart health

Bone Broth

Bone broth is a staple gut healing tool made from chicken or beef bones simmered for an extended period of time to release beneficial nutrients that work together to soothe inflammation and repair your gut. Instead of spending hours cooking bone broth from scratch, take a look at our favorite brands of premade bone broth and bone-broth based soups so you can make healing your gut as easy as possible.

 

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Bare Bones

All natural bone broth made from grass-fed and pasture-raised bones. Bare Bones is changing the bone broth game with instant bone broth powders that can be taken anywhere and their line of delicious ready-to-eat bone broth based soups. Use code DRWILLCOLE for 15% off your first order.

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Fond Bone Broth

Perfect for sipping, FOND uses organic, fresh herb infusions and pasture-raised bones for fantastic flavor and come in eco-friendly glass bottles. Use code DRWILLCOLE for 20% off.

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Kettle and Fire

Shelf-stable bone broth and bone-broth based soups that make it easy to enjoy this gut-healing superfood at home, work, or traveling. Slow simmered and made with bones from 100% grass-fed and hormone-free protein sources. Use code DRWILLCOLE for 15% off.

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Bare Bones

All natural bone broth made from grass-fed and pasture-raised bones. Bare Bones is changing the bone broth game with instant bone broth powders that can be taken anywhere and their line of delicious ready-to-eat bone broth based soups. Use code DRWILLCOLE for 15% off your first order.

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Fond Bone Broth

Perfect for sipping, FOND uses organic, fresh herb infusions and pasture-raised bones for fantastic flavor and come in eco-friendly glass bottles. Use code DRWILLCOLE for 20% off.

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Kettle and Fire

Shelf-stable bone broth and bone-broth based soups that make it easy to enjoy this gut-healing superfood at home, work, or traveling. Slow simmered and made with bones from 100% grass-fed and hormone-free protein sources. Use code DRWILLCOLE for 15% off.

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Online Grocery
Care

Life gets busy and going grocery shopping isn’t the ideal way to spend an afternoon. With our favorite grocery delivery services, you can get everything delivered straight to your door with most allowing you to search by allergen and dietary restrictions!

 

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Thrive Market

Get the best, organic food brands delivered straight to your door at wholesale prices. Thrive Market makes healthy living easy and cost-efficient and allows you to filter products by dietary requirements and category.

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Force of Nature

This all-in-one cleaner uses electricity to convert salt, water & vinegar into a super powerful multi-surface cleaner and EPA registered disinfectant that kills 99.9% of germs. Plus, it uses environmentally-friendly reusable bottles so you can completely eliminate single-use plastic bottles.

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Shop AIP

Cut the confusion out of grocery shopping with your one-stop online marketplace that focuses on solely AIP-compliant products. They also have sections dedicated to reintroduction compliant products so you can feel confident that every product you buy is fueling your health goals.

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Thrive Market

Get the best, organic food brands delivered straight to your door at wholesale prices. Thrive Market makes healthy living easy and cost-efficient and allows you to filter products by dietary requirements and category.

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Force of Nature

This all-in-one cleaner uses electricity to convert salt, water & vinegar into a super powerful multi-surface cleaner and EPA registered disinfectant that kills 99.9% of germs. Plus, it uses environmentally-friendly reusable bottles so you can completely eliminate single-use plastic bottles.

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Shop AIP

Cut the confusion out of grocery shopping with your one-stop online marketplace that focuses on solely AIP-compliant products. They also have sections dedicated to reintroduction compliant products so you can feel confident that every product you buy is fueling your health goals.

Desserts
& Drinks

We all have a sweet tooth from time to time. Instead of depriving yourself, turn to our favorite dessert brands made with all-natural sweeteners and zero unnecessary additives. Whether you want a sweet treat or are looking to sip on a non-alcoholic (or alcoholic!) beverage, these brands have you covered with the best ingredients.

 

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DALCI

These gut-healthy, better-for-you brownies are made with gut-friendly, non-inflammatory ingredients and zero gluten, dairy, soy, grains, refined sugar, sugar alcohols, hydrogenated oils, and preservatives. They are prepackaged and come in four delicious flavors - dark chocolate, almond butter dark chocolate, apple spice, and lemon coconut - that harness the power of nutrient, real-food ingredients to deliver prebiotics and digestive enzymes in every bite.

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Dry Farms Wine

Get a selection of 100% organic, low sugar, paleo, and keto-friendly wines delivered straight to your house each month. Each bottle contains less sulfites than conventional wine, so you don't have to worry about having a nasty hangover or headache the next day. Pure, simple ingredients, so you can enjoy each delightful sip.

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Golden Ratio

By roasting their single origin, fair trade, organic, non-GMO beans at a lower temperature, Golden Ratio has created a coffee that is 5x less acidic than regular coffee that doesn’t cause digestive distress. Whether you are paleo, keto, vegan, gluten free, or dairy free, Golden Ratio is perfect for any diet. I also love that I can enjoy Golden Ratio hot or cold from anywhere due to its simple, zero-equipment brewing method. Use code WILLCOLE for 15% off.

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DALCI

These gut-healthy, better-for-you brownies are made with gut-friendly, non-inflammatory ingredients and zero gluten, dairy, soy, grains, refined sugar, sugar alcohols, hydrogenated oils, and preservatives. They are prepackaged and come in four delicious flavors - dark chocolate, almond butter dark chocolate, apple spice, and lemon coconut - that harness the power of nutrient, real-food ingredients to deliver prebiotics and digestive enzymes in every bite.

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Dry Farms Wine

Get a selection of 100% organic, low sugar, paleo, and keto-friendly wines delivered straight to your house each month. Each bottle contains less sulfites than conventional wine, so you don't have to worry about having a nasty hangover or headache the next day. Pure, simple ingredients, so you can enjoy each delightful sip.

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Golden Ratio

By roasting their single origin, fair trade, organic, non-GMO beans at a lower temperature, Golden Ratio has created a coffee that is 5x less acidic than regular coffee that doesn’t cause digestive distress. Whether you are paleo, keto, vegan, gluten free, or dairy free, Golden Ratio is perfect for any diet. I also love that I can enjoy Golden Ratio hot or cold from anywhere due to its simple, zero-equipment brewing method. Use code WILLCOLE for 15% off.

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Food &
Meal Plans

The food you eat on a daily basis can either fuel health or feed disease. Whether you are keto, paleo, AIP, or vegan these are our favorite brands that contain the healthiest ingredients according to your dietary needs. And if you need a little extra help in the kitchen, check out our favorite healthy meal plan kits that can save you time in the kitchen!

 

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Primal Kitchen

Paleo dressings, sauces, and snacks made with pure ingredients like good fats from plant-based oils, no artificial sweeteners, and zero dairy. Enjoy alfredo and your other favorite sauces again without having to make them yourself from scratch. Use code DRWILLCOLE for 10% off.

Kroma

KROMA.

A functional nutrition 5-day reset that will help you create healthy habits through delicious, nutrient-rich superfoods. Customizable to your health goals, the reset shows you what it feels like to feed your body right so you can make the best choices for you, even as you move beyond the 5 days. With more than 18 superfood smoothies, lattes, broths, and snacks, you'll never get bored and actually look forward to eating.

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Daily Dose

To fill the gap for anyone following a plant-based keto diet like Ketotarian, I partnered with Daily Dose to provide Ketotarian-friendly meals delivered right to your door. All meals are organic, gluten-free, dairy-free, non-GMO, and are free from refined sugar. You can choose between 2, 3, 5, and 7 day plans that cover breakfast, lunch, and dinner, with individually packaged meals that are ready to eat. Use code WILLCOLE for 10% off.

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Primal Kitchen

Paleo dressings, sauces, and snacks made with pure ingredients like good fats from plant-based oils, no artificial sweeteners, and zero dairy. Enjoy alfredo and your other favorite sauces again without having to make them yourself from scratch. Use code DRWILLCOLE for 10% off.

Kroma

KROMA.

A functional nutrition 5-day reset that will help you create healthy habits through delicious, nutrient-rich superfoods. Customizable to your health goals, the reset shows you what it feels like to feed your body right so you can make the best choices for you, even as you move beyond the 5 days. With more than 18 superfood smoothies, lattes, broths, and snacks, you'll never get bored and actually look forward to eating.

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Daily Dose

To fill the gap for anyone following a plant-based keto diet like Ketotarian, I partnered with Daily Dose to provide Ketotarian-friendly meals delivered right to your door. All meals are organic, gluten-free, dairy-free, non-GMO, and are free from refined sugar. You can choose between 2, 3, 5, and 7 day plans that cover breakfast, lunch, and dinner, with individually packaged meals that are ready to eat. Use code WILLCOLE for 10% off.

Healthy Home

When cleaning your house, the last thing you want to worry about is toxins. Swap out your conventional cleaners for our favorite non-toxic cleaners and other products like non-toxic mattresses, air purifiers, and water filters for a healthy, happy home.

 

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Berkey Filter

Berkey water filters come in a variety of sizes and use a natural process to remove harmful contaminants, bacteria, viruses, heavy metals, pharmaceuticals, pesticides and more that conventional filters can't. Plus, it’s super budget friendly! Each gallon is cost-efficient at two cents per gallon and their filters last for two years.

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Branch Basics

Safe cleaning made simple with a variety of non-toxic cleaning concentrates made with plant-based and mineral ingredients that can be ordered on a one-time or subscription basis. All products are certified MADE SAFE and free of 5,000 toxic chemicals. Use code drwillcole2020 for 15% off.

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Air Doctor

When it comes to clean air, AirDoctor is one of the only air purifiers I trust and use in my home and office. AirDoctor uses Medical-Grade H13 UltraHEPA Filter to capture particles as small as .003 microns - smaller than most viruses! Choose from 3 different sizes based on the size of the room you'd like to use it in.

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Berkey Filter

Berkey water filters come in a variety of sizes and use a natural process to remove harmful contaminants, bacteria, viruses, heavy metals, pharmaceuticals, pesticides and more that conventional filters can't. Plus, it’s super budget friendly! Each gallon is cost-efficient at two cents per gallon and their filters last for two years.

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Branch Basics

Safe cleaning made simple with a variety of non-toxic cleaning concentrates made with plant-based and mineral ingredients that can be ordered on a one-time or subscription basis. All products are certified MADE SAFE and free of 5,000 toxic chemicals. Use code drwillcole2020 for 15% off.

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Air Doctor

When it comes to clean air, AirDoctor is one of the only air purifiers I trust and use in my home and office. AirDoctor uses Medical-Grade H13 UltraHEPA Filter to capture particles as small as .003 microns - smaller than most viruses! Choose from 3 different sizes based on the size of the room you'd like to use it in.

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Education

Knowledge is power when it comes to your health. Whether you want to expand your knowledge for personal enrichment or to become a health coach and make a career change, these are the best expert-backed schools and courses available. Some are even taught by Dr. Will Cole!



 

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IIN

The Institute Of Integrative Nutrition’s Health Coach Training Program is a holistic health and nutrition school that incorporates integrative nutrition and mental well-being to prepare you to help others nourish and heal their bodies.

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FDN

Online 6 month education program to become a Functional Diagnostic Nutrition Practitioner. Expand your knowledge of diagnostic testing and gain exclusive access to functional testing to deliver the best quality care for your patients.

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MBG courses

Choose from a wide selection of online health courses on meditation, healthy eating, gut health, yoga, and so much more plus targeted supplements to support sleep and overall health. Use code DRCOLE10 for 10% off.

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IIN

The Institute Of Integrative Nutrition’s Health Coach Training Program is a holistic health and nutrition school that incorporates integrative nutrition and mental well-being to prepare you to help others nourish and heal their bodies.

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FDN

Online 6 month education program to become a Functional Diagnostic Nutrition Practitioner. Expand your knowledge of diagnostic testing and gain exclusive access to functional testing to deliver the best quality care for your patients.

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MBG courses

Choose from a wide selection of online health courses on meditation, healthy eating, gut health, yoga, and so much more plus targeted supplements to support sleep and overall health. Use code DRCOLE10 for 10% off.

Fitness

Daily movement is important to a well-rounded, healthy lifestyle. Check out our favorite workout tools and exercise programs to help you reach your movement goals and take your health to the next-level.

 

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TMAC Fitness

Challenging, effective home workouts that can be done from anywhere in only 20 minutes. And the best part? No equipment needed! End each workout with a meditation to get your mind right for optimal mental and physical health.