Clean Skincare Hot or Not?! (Tallow, Essential Oils, Minimalist Routine, Microplastics & More)| Emilie Toups
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In the world of wellness, skincare is often overlooked - but it shouldn’t be. In this episode, I sit down with Emilie Toups, the founder of Toups & Co Organics, to unpack how conventional beauty products could be quietly disrupting your hormones, immune system, and skin health. Emilie shares how her family's health struggles led her to discover the power of ancestral ingredients like tallow and how returning to nature helped her build a brand rooted in real healing. We dive into the science behind skin-gut connection, why ingredients matter more than marketing claims, and how to rethink your entire skincare routine through a functional medicine lens. If you're dealing with hormonal imbalances, chronic skin issues, or just want to clean up your routine - this episode is a must-listen.
Emilie Toups is a proud mom of five, a homesteader, and the owner of Toups and Co Organics, a skincare and makeup brand dedicated to creating the cleanest products on the market. Emilie was first introduced to nontoxic skincare when she healed her daughter’s eczema with tallow balm, an ancient remedy made from beef fat. Since then, Emilie has become a pioneer for “ancestral skincare” and nontoxic living, inventing and reimagining products that are effective and safe enough to eat.
A few of my favorite things we cover in this episode:
- Emilie’s personal journey from conventional beauty user to clean skincare advocate after her daughter’s eczema and her own health concerns
- The hidden dangers of conventional skincare ingredients and why they’re often unregulated
- Why tallow, not seed oils, should be your go-to fat for topical use
- The difference between “natural” and truly non-toxic skincare
- How skincare ingredients can act as endocrine disruptors
- The link between skin issues, hormone health, and the immune system
- Why Toups & Co sources their ingredients from regenerative farms and uses glass over plastic
- What Emilie learned from ancestral wisdom and how it shaped her product line
- A step-by-step breakdown of a minimalist, non-toxic skincare routine
- How the gut-skin axis plays into eczema, acne, and more
Links to things we talked about in this episode:
- Visit toupsandco.com and use code DRWILLCOLE at checkout for 15% off your first purchase!
Happy listening and we hope you learned a little bit more on the art of being well!
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In Health,
Dr. Will Cole
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BY DR. WILL COLE
Dr. Will Cole, DNM, IFMCP, DC is a leading functional medicine expert who consults people around the globe, starting one of the first functional medicine telehealth centers in the world. Named one of the top 50 functional and integrative doctors in the nation, Dr. Will Cole provides a functional medicine approach for thyroid issues, autoimmune conditions, hormonal imbalances, digestive disorders, and brain problems. He is also the host of the popular The Art of Being Well podcast and the New York Times bestselling author of Intuitive Fasting, Ketotarian, Gut Feelings, and The Inflammation Spectrum.
