The Secret Truth About Supplements & Bioavailability + Sustainability & Minimalism | Nikki Reed

WATCH THE FULL-LENGTH VIDEO HERE ON YOUTUBE!

After working with thousands of telehealth patients, I’ve seen the same pattern over and over - symptoms without answers, tests that don’t explain what people are feeling, and supplements that promise results but fall short. Nikki Reed knows that journey firsthand. In this episode, I sit down with Nikki - actress, activist, and co-founder of The Absorption Company - to unpack her deeply personal health transformation. From hitting a wall postpartum to learning the science of bioavailability, Nikki’s path is one of radical curiosity and empowered healing. We talk about her minimalist approach to wellness, the surprising truth about most supplements on the market, and how she’s creating change through both of her mission-driven brands. If you’ve ever felt dismissed or discouraged by the wellness world, Nikki’s story is your reminder that it’s okay to ask more questions - and to expect more from the products you trust.

Nikki Reed is the co-founder of The Absorption Company, an actress, environmentalist, and lifelong health and wellness enthusiast. Driven by a passion for optimizing how we fuel our bodies, she co-founded The Absorption Company with her husband, Ian Somerhalder, to create supplements formulated for superior absorption - because what you take should actually work. Beyond wellness, Nikki is the founder of Bayou, her sustainable fine jewelry brand committed to ethical craftsmanship. Whether in business or daily life, she is dedicated to sustainability, mindful living, and holistic health.

A few of my favorite things we cover in this episode: 

•   Nikki’s personal health journey after giving birth—and the mystery symptoms that launched her wellness deep dive
• Why conventional medicine didn’t have answers, and what finally sparked a shift
• How her 21-year-old wake-up call led to a life devoted to health and sustainability
• The connection between a broken food system, pharmaceutical industry, and wellness misinformation
• The lack of transparency and regulation in the supplement space - and why it matters
• Why absorption and bioavailability are the keys to effective supplementation
• The origin story behind The Absorption Company and the science behind its technology
• How growing up with limited access shaped Nikki’s mission for accessible, effective wellness
• Her minimalist lifestyle and how it shows up in both her companies: The Absorption Company and Bayou with Love
• Why she stepped away from Hollywood and how storytelling still lives through her brands
• The cultural impact of Twilight and what that experience taught her
• Her favorite wellness tools, rituals, and what she’s loving right now (including castor oil packs, red light therapy, and Sheila Jeet)

Links to things we talked about in this episode: 

• For 20% off your first purchase visit linnebotanicals.com/willcole. Cannot be combined with other offers. One use per customer. Offer valid on one-time orders (ie excludes subscriptions).
• Right now LMNT is offering a free 8-count Sample Pack of their most popular drink mix flavors with any purchase. This is a great way to find your favorite LMNT flavor, or share with a friend. Get yours at DrinkLMNT.com/artoeingwell.
• Head to drinkag1.com/willcole to get $100 of free gifts including 5 free travel packs, a free shaker bottle, The Freaks of Nature Sun Stick and more with your first subscription order - for a limited time while supplies last. Offer valid for new subscribers only.
• Thousands of people are already using Rula to get affordable, high-quality therapy that’s actually covered by insurance. Visit Rula.com/willcole to get started.
• Head to MANUKORA.com/WILLCOLE to save up to 31% plus $25 worth of free gifts with the Starter Kit. 

Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole