Poop Empires, Intuition, Frequency & Finding Freedom After Losing Everything | Suzy Batiz

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This conversation is about so much more than success. In this episode, I sit down with Suzy Batiz - creator of Poo~Pourri and supernatural - to talk about energetic transformation, radical reinvention, and how to reclaim your life after it falls apart. Suzy shares her story of moving through abuse, depression, two bankruptcies, and a suicide attempt - only to come out the other side with a completely new framework for how to live, create, and trust. We talk about what it means to truly follow your intuition, how she built a $500M business without a dollar of outside investment, and why money is just energy. This episode is a masterclass in alchemy, authenticity, and unlocking the power already inside of you.

“HOLY SHIT!” is what Suzy Batiz, the founder of Poo~Pourri and supernatural, says while reflecting on her journey of liberation from a lifetime of oppression, convention and conformity using radical transformational and pattern-breaking thinking.

Transformation is the common thread that runs throughout Suzi’s life and her companies. Whether transforming literal shit into a pleasant-smelling experience with Poo~Pourri, the household cleaning industry from toxicity to aromatherapeutic magic with supernatural or people’s lives with her growing personal brand, Suzi is a revolutionary explorer of infinite potential in the playground of life, who loves to inspire others and bring them along for the ride.

Suzy experienced some of life’s lowest lows - poverty, sexual and domestic abuse, depression, two bankruptcies and a suicide attempt - which led to what she calls the luxury of losing everything. After harnessing the power of intuition, her journey led her to building her businesses from the ground up without ever taking a dollar of outside investment. Suzi harnessed the power of true transformation and turned ALIVE IDEAS into a $500+ million empire.

Suzy knows that money is simply energy and by focusing on your energetic state, abundance in all areas of your life naturally follows: your energetic state improves, and you will lead an Alive as Shit life. She wants every person to know that they already have everything inside of them to make their dreams come true.

Suzy has been featured by leading publications including Forbes, CNBC, Fast Company and Entrepreneur. She has been named one of Forbes’ Richest Self-Made Women in America (2019), EY’s Entrepreneur of the Year (2017), Conscious Company’s World Changing Women (2019), EarthX’s Community Leader of the Year (2019) and is WBENC (Women Owned) certified business owner. Suzy has also been interviewed for Leaders Create Leaders, Modern Hero, Marie Forleo’s Marie TV and has given presentations for Conscious Capitalism, Google, HustleCon, SXSW, Create & Cultivate and the In goop Health summit.

A few of my favorite things we cover in this episode: 

•  Suzy’s journey through trauma, bankruptcy, depression, and healing
• The energetic shift that changed her relationship with money, success, and self-worth
• How Poo~Pourri and supernatural became multi-million dollar brands without outside investment
• The concept of transformation as a radical act - and how to harness it in daily life
• Why she calls failure “a luxury” and the life-changing lessons in rock bottom
• Living in alignment with intuition, energy, and personal truth
• Her unique definition of abundance and what it means to live “Alive as Sh*t”
• The spiritual practices and mindset shifts that guide her life and work today
• What it really takes to disrupt an industry, break patterns, and stay true to yourself
• Advice for entrepreneurs, creatives, and anyone stuck in survival mode

Links to things we talked about in this episode: 

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Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole