Rewire Your Thoughts: The Neuroscience of HOW to Reprogram Your Mind + Attract the Life You Want │ Mimi Bouchard

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In this episode, I sit down with Mimi Bouchard, the visionary founder of Activations, to explore how identity shifts and everyday rituals can rewire our lives. Mimi shares her journey from rock bottom to building a new category of audio in the wellness space - one that’s empowering hundreds of thousands of people to embody their future selves. We dive into the neuroscience of transformation, the role of the reticular activating system, and why classical conditioning explains why “lucky people” create more opportunities. We also discuss the difference between meditation and Activations, and why this isn’t about calming down - it’s about waking up to your fullest potential. If you’ve ever struggled to stick to meditation, or you’re ready to finally break limiting beliefs, this conversation will inspire you to change your energy, your identity, and your future.

Mimi Bouchard is an entrepreneurial trailblazer who defied convention by making radical changes to pursue her vision of creating a new type of audio - Activations - offered on her top rated app, Activations. Activations has quietly amassed tens of thousands of subscribers, including high profile devotees like Miranda Kerr, and it has created a completely new category of audio in the personal growth space. Designed to fit seamlessly into daily life, Activations are functional audios designed to help subscribers make the most of moments everyday to live the life they’ve always imagined. Mimi has become a new, pragmatic motivational voice for women globally, earning comparisons to Mel Robbins for her no nonsense advice and measurable results. Mimi’s launched her debut book this Spring: Activate Your Future Self: The Secret to Effortlessly Becoming the Happiest, Healthiest and Wealthiest You.

Special limited-time offer just for The Art of Being Well listeners. You’ll get a massive discount — but it’s only available through our exclusive link. Not available via the app store. Head to http://activations.com/willcole to unlock it. Try completely risk-free with the 14-day money-back guarantee.

A few of my favorite things we cover in this episode: 

•   Mimi’s personal story: from burnout, financial struggles, and unhealthy patterns to building a multi-million-dollar company
• The genesis of Activations: creating “future self pep talks” layered with cinematic music when traditional meditation didn’t resonate
• Why Activations are not meditations: designed for everyday life (walking, cleaning, getting ready) vs. sitting in silence
• The science: how visualization, classical conditioning, and the reticular activating system (RAS) make lasting change possible
• The concept of “Future Self Frequency” - embodying who you want to become before you’ve achieved it
• Breaking limiting beliefs and identity shifts: why mindset must change before health, wealth, and relationships can transform
• The difference between calming vs. transformational tools (meditation vs. activations)
• Habit stacking with Activations: turning mundane tasks into moments of rewiring
• How cinematic music + empowering language = state change and motivation
• Lucky Girl Syndrome: reprogramming beliefs to filter for opportunities
• Mimi’s 2-step process for transformation: Clarity + Becoming

Links to things we talked about in this episode: 

• Special limited-time offer just for The Art of Being Well listeners. You’ll get a massive discount — but it’s only available through our exclusive link. Not available via the app store. Head to http://activations.com/willcole to unlock it. Try completely risk-free with the 14-day money-back guarantee.
• Visit naturalsloth.com and use code WILLCOLE15 at checkout for 15% off your first order.
• For a limited time only, our listeners are getting a HUGE discount on the iRestore Elite when you use code WILLCOLE at iRestore.com.
• Go to Quince.com/willcole for free shipping on your order and three hundred and sixty-five-day returns.
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• If you’ve been thinking about trying Timeline, this is your sign. They are offering my audience a 20% discount on all first time purchases at timeline.com/willcole.

Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole