Flora, Fiber & Jeni’s Ice Cream | Jeni Britton

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Health, creativity, and healing are deeply connected - and sometimes, the greatest breakthroughs come when we stop forcing and start listening.

In this episode of The Art of Being Well, I sit down with Jeni Britton, founder of Jeni’s Splendid Ice Creams and now Floura, a functional food company on a mission to close the fiber gap and heal the gut.

We talk about how Jeni’s journey - from studying scent and perfumery to revolutionizing the ice cream industry - evolved into a deeper exploration of food as medicine. After building a multimillion-dollar brand, Jeni faced burnout and health struggles that led her to nature, fiber, and a rediscovery of what true wellness means.

We explore the microbiome, fiber diversity, and how industrialized food stripped our diets of the nutrients we need most. Jeni shares how Floura was born from her personal healing - creating delicious, microbiome-supporting fiber bars made with fermented watermelon rind, apple cores, and prebiotic-rich plants to restore balance from the inside out.

This episode is a reminder that wellness doesn’t have to be complicated - just intentional.

A few of my favorite things we cover in this episode: 

• The early days of Jeni’s Ice Cream and how scent, art, and flavor inspired her creative process
• What she learned about the industrial food system and why most companies lose integrity over time
• How burnout led to a spiritual awakening and new understanding of health
• The role of fiber in gut health and why 95% of Americans are deficient
• How the microbiome connects to mood, hormones, and immunity
• The problem with “wellness” culture and how to simplify your health
• The story behind Floura and its mission to use real food and fermentation to close the fiber gap
• How she sources ingredients like apple cores and watermelon rind to reduce waste and support gut diversity
• The beauty of surrender, nature, and walking as medicine
• Why pleasure, creativity, and sensory connection are essential to true wellbeing

Products Mentioned:

• Floura Fiber Bars 
• Jeni’s Splendid Ice Creams
• Dr. Will Cole’s book “Gut Feelings”
• Longevity RX Omega + Mag 18

Episode Sponsors:

• Go to Quince.com/willcole for free shipping on your order and three hundred and sixty-five-day returns. Now available in Canada!
• Text ABW to 64000 to get twenty percent off all IQBAR products, plus FREE shipping. Message and data rates may apply.
• Get 20% off your first order at neurogum.com by using code: WILLCOLE!
• Get up to 52% off with code WILLCOLE at gruns.co!
• If you’re ready to finally understand what your gut has been trying to tell you, ask your provider for the Gut Zoomer by Vibrant Wellness — or find a Vibrant-certified provider today at vibrant-wellness.com/willcole.

Happy listening and we hope you learned a little bit more on the art of being well!

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In Health,

Dr. Will Cole